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MBA Business Communication Lecture Notes pdf
“Communication is something so simple and difficult that we can never put it in simple words,” says T.S. Mathews. But we do need a definition to understand the term. In his book Communication in Business, Peter Little defines communication as follows: “Communication is the process by which information is transmitted between individuals and/or organizations so that an understanding response results.”
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MBA Business Communication textbooks
- Pal, Rajendra, and Korlahalli, J. S., Essentials of Business
Communication. - Fred Luthans, Organizational Behaviour, Boston, McGraw-Hill, 8th edition, 1998.
- Kaul, Asha, Effective Business Communication.
- Lesikar, Raymond V., and Pettit John D, Business Communication: Theory and application, 6th edition, Richard D Irwin publication.
- Sharma, R. C., Business Communication and Report Writing.
- Varinder Kumar, Raj Bodh, Business Communication, Kalyani Publishers, New Delhi, 2001.
- Lesikar, R. V. and Pettite J. D., Business Communication.
- Sharma, R. C., Business Communication and Report Writing.
- Sinha, P., Business Communication.
- Business Communication by K. K. Sinha. Galgotia Publishing Company., New Delhi.
- Business Communication by C. C. Pattensheti. R. Chand and Company Publishers., New Delhi.
- Essentials of Business Communication by Rajindra Pal and J. S. Korlahalli. Sultan Chand and Sons., New Delhi.16
- Effective Business Communication by Herta A. Murphy and Charles E. Peck. Tata McGraw Hill Publishing Company Limited., New Delhi.
- Essentials of Business Communication by Pettett and Lesikar. Tata McGraw Hill Publishing Company Limited., New Delhi.
- Business Communication by Pettett and Lesikar. Tata McGraw Hill Publishing Company Limited., New Delhi.
MBA Bussines Communication Syllabus for MBA 1st semester
Lesson: 1
INTRODUCTION TO COMMUNICATION
Objective: The main objective of this lesson is to make the students learn on the subject matter of the business communication vis-à-vis its nature and importance.
Structure: Introduction, The Concept of Communication, Significance of Communication, Nature of Business Communications: A Case Study
Lesson: 2
Effective Communication Skills
Objective: The major objective of this lesson is to create an understanding of the minds of students regarding various communication skills and also let them know the relevance of such skills.
Structure: Introduction, Objective of Business Communication. Effective Communications Skills, Summary, Key Words.
Lesson: 3
PROCESS OF COMMUNICATION
Objective: The foremost objective of this lesson is to generate the thoughtful ideas in the psyche of students as regards the process of communication and the sequencing of different steps that the process of communication contains.
Structure: Introduction, How to Understand Communication Process, A Common Misconception, The Communication Environment, A Well Designed Communication Process, Summary, Key Words.
Lesson: 4
BARRIERS AND GATEWAYS TO COMMUNICATION
Objective: The primary objective of this lesson is to breed the attentive thoughts in the consciousness of students relating to barriers and gateways in business communication and to enable them to avoid the occurrence of such events in communication that create communication gap.
Structure: Introduction, Barriers in Communication., Gateways to Communication Barriers, Making Communication Effective, Summary, Key Words, Self Assessment Questions, Suggested Readings.
Lesson: 5
COMMERCIAL LETTERS
Objective: This lesson educates the students as to how to communicate clearly and effectively through commercial letters. It explains the basic skills necessary to write various types of commercial or business letters.
Structure: Introduction, Do’s and Don’t of Commercial Letter
Lesson: 6
BUSINESS REPORTS WRITING
Objective: The primary objective of this lesson is to make the students learn the basics of business reports and make them understand as for how the effective reports are written.
Structure: Introduction, Types of Business Reports, Characteristics of A Good Report, Structures of Business Reports
Lesson: 7
ORAL AND NON-VERBAL COMMUNICATION
Objective: The main objective of this lesson is to make the students learn the basics of Oral and Non-verbal Communication.
Structure: Introduction, Oral and Non-verbal Communication
Lesson: 8
PUBLIC SPEAKING AND PRESENTATION
Objective: The primary objective of this lesson is to make the students learn about the basics of public speaking aspects in business communication and to enable them to avoid the occurrence of such events in public speaking that do not add to the value of the speaker.
Structure: Introduction, Encoding and Translating, Understanding Your Audience, Targeting Your Audience, Designing a Presentation, Preparing the Venue and Seating Arrangement, Final Point and Getting Start
Lesson: 9
COMMUNICATION: NEGOTIATIONS AND LEGAL ASPECTS
Objective: The most important objective of this lesson is to make the students learn the basics of business negotiation skills in
communication along with its legal aspects.
Structure: Introduction, Phases of a Negotiation, Characteristics of a Negotiation, Opening Negotiations, Legal Aspects of Communication
Lesson: 10
AGENCY CORRESPONDENCE IN BUSINESS
Objective: The objective of this lesson is to give the learners an understanding of agency correspondence, thereby enabling them to draft various agency related letters.
Structure: Introduction, Essentials of Agency Correspondence, Hints for Drafting Agency-related Letters, Some Sample Letters
MBA Business Communication Review Questions
- Communication is sharing of understanding”, Discuss this and bring out the process of communication.
- “Management is a two-way traffic; it is based upon the effective machinery of communication.” Discuss this statement.
- What are the main barriers to organizational communication?
- Discuss the psychological barriers to effective communication.
- How do the personal opinions and prejudices of various individuals act as barriers to effective communication? Illustrate your answer with suitable examples.
- What is meant by status-consciousness? How does it impede the smooth flow of communication?
- Explain how the wrong choice of the channel of communication acts as a barrier to communication.
- How does language act as a barrier to effective communication?
Business Communication Online books for MBA at Amazon.in
Sale Business Communication (with CD)
- Oxford University Press, USA
- Meenakshi Raman, Prakash Singh
- Oxford
- Edition no. Second (08/06/2012)
- Paperback: 640 pages
Business Communication
- K.K. Sinha
- Taxmann Publications Private Limited
- Edition no. 4 (03/17/2012)
- Paperback: 608 pages
Sale Business Communication
- Kaul, Asha
- Prentice Hall India Learning Private Limited
- Edition no. 2 (01/01/1970)
- Paperback: 264 pages
Sale Business Communication
- Dutta S
- Prentice Hall India Learning Private Limited
- Paperback: 344 pages
Sale Effective Business Communication
- Kaul A
- Prentice Hall India Learning Private Limited
- Edition no. Second (01/01/1970)
- Paperback: 248 pages
Sale
Soft Skill: Business and Professional Communication (For BBA & MBA Students)
- Sutapa Banerjee
- I K International Publishing House Pvt. Ltd
- Paperback: 136 pages
Business Communication
- Anil P. Patil, Hemantkumar D. Patil
- Paperback
- English
Sale Business Communication Today, 10e
- Bovee / Chatterjee
- Pearson Education India
- Edition no. 10 (01/01/1970)
- Paperback: 716 pages
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business objectives, financial Goals etc. Thus, it is of paramount importance to comprehend the real contribution of Business Communication to organizational growth. This understanding will pave way to groom oneself on the various aspects of communication making it an effective one in the longer run.
What is Communication?The word communication comes from a Latin word
‘communicare’ which means to
‘share’ or
‘participate’. Communication is the process by which we exchange meanings, facts, ideas, opinions or emotions with other people. It is the art of exchanging opinions, thoughts, facts and ideas in an emphatic manner so that the person at the other end receives and understands the subject matter involved clearly and perceives it in the same way it was intended by the sender.
According to Peter Little,“Communication is the process by which information is transmitted between individuals and/or organizations, so that it results in an understanding response.”Business Communication has become an absolute requirement for all organizations for various reasons, such as:
It acts as the basis of organizational growth in terms of human and public relationsIt widens the outlook of people making them understand the business scenario from a broader perspectiveBusiness Communication enhances the overall relationship maintenance capabilities of the organizationIt empowers the organization to handle public relations in an effective mannerIt increases personal productivity and confidence of all in the organization by multi-fold levelsObjectives of Business Communication
To provide the right information to the right person at the right time so business processes are on track at all points of timeTo seek as well as offer advice to the needy at the right time in the right manner so business processes continue in a hassle free mannerTo counsel people on issues that will enable smooth flow of activities through positive relationshipsTo issue the right kind of instructions to appropriate levels of managementTo emphasize discipline and systematic approach across all levels in the organizationTo foster upward communication which contributes in improving the morale levels of Employees, across all levels in the organization.To keep all concerned parties well informed about the organizational policies and principles. This will motivate every employee to participate in the developmental activities aimed towards achieving business objectivesImportance of Business Communication
Business Communication is an indispensable component of all management functions. Motivating, supervising, directing and planning all require effective communication.It links superiors to subordinates and fosters mutual understanding among themIt is a two way communication system that stimulates initiative and creativity among subordinatesEffective business communication eliminates the possibility of misunderstanding, thereby leading to job satisfaction and increased morale of employees and results in sound human relations within an organizationEffective communication is necessary to build meaningful relationships between management and workers that aids in growth of manpower and trade unionsBusiness Communication helps in maintaining public relations by creating and projecting a positive image of the organization to the customers, government, suppliers etc.It aids in motivating the employees and boosting their morale by fostering a positive attitude and inspiring people in an organizationBusiness Communication is imperative for effective decision makingCommunication Process
Communication is a systematic and continuous process of telling, listening and understanding. It involves a sender, the transmission of a message through a selected channel/medium and a receiver. It is a two way communication process concerned with sharing and understanding information in an effective manner.
(1) Source/Sender – The Sender/Source is the origin of the idea or message. It may be an individual or a group. The sender conceives the idea, prepares the message, selects the channel and transmits the message to the receiver.
(2) Message – It is any signal that triggers a response from the receiver. It may be a verbal (written or spoken) or nonverbal (body language, silence, appearance, sound, sign etc.).
(3) Encoding – Translation of an idea into a message appropriate for transmission by the source/sender is called encoding. While encoding a message, one must consider –
What contents to include?How will the receiver interpret it?How it may affect one`s relationship?(4) Channel – Channel refers to the means through which the message travels from the sender to the receiver. The channel maybe mass media such as T.V., newspaper, radio or interpersonal channel such as telephone, email, correspondence etc. Selection of a channel depends upon:
The message to be communicatedImportance of the messageNumber of receiversAvailability of channelCost and effectiveness of channel(5) Receiver – It may be an individual or a group of individuals for whom the message is intended.
(6) Decoding – It refers to the process through which a receiver translates the encoded message, symbols etc. understands it and interprets it to from certain meaning.
(7) Feedback – It is the reaction or response of the receiver to the message sent by the sender. The response can be based upon a clear interpretation of the message or on a misunderstood or misinterpreted message.
Features of Communication
(1) Communication is a ScienceCommunication is basically more of a science than just a mere skill set. Effective communication skills involve use of:
Psychology – Deals with personality, attitudes and temperament, perception levels and persuasion skillsAnthropology – This aspect deals with Body language which plays a crucial role in effective communicationSociology – Deals with larger number of diversified population and their opinions(2) Communication is a give and take ProcessAny communication is effective only when it is understood in the appropriate manner by the receiver as intended by the sender. It can be referred as a two way process in which both the ways namely conveying and receiving is perfect.
(3) Common goal makes communication successfulCommunications become highly effective when goals and targets to be achieved are clearly understood by both the communicator and the receiver. Thus communication is termed as a goal oriented process when it comes to organization management.
(4) Communication is a continuous processEffective communication is an ongoing process of telling, listening and understanding.
(5) Communication is an active processCommunication is an active process that changes with the changing environment and mindset of people.
(6) Communication has no boundariesIn a typical business scenario, Communication does not have any boundaries or limits. Communication prevails at the lower levels in the organizations as much as it is spread across middle and top management levels.
(7) Communication is incomplete without a receiverCommunication requires at least two human beings. The two people involved in communication are the communicator and the receiver. Without a receiver, nothing gets communicated by the communicator.
(8) Communication elicits reactions and responsesEffective communication is one that elicits appropriate reactions and responses in people at the receiving end. When the communicator has effective persuasion skills the receiver gets influenced, eliciting a desired response. A good communicator is one who is able to deliver information sought by the receivers.
(9) Communication has multiple purposesDifferent types of communication are carried out for achieving various kinds of purposes. While some communication aim at solving problems, some are carried out to enable uninterrupted workflow. Communication is used as a tool to share information as well as for the purpose of socializing.
(10) Communication happens in multi-fold waysCommunication is that aspect of sharing information which does not depend on any single medium. For instance, communication does not solely depend on expressions through words in oral or written form alone. The gestures we make, the symbols we use to communicate certain ideas and facts and the sign language used to show emotions, all are part of communication. Many a times, signs, symbols and gestures communicate the intended message more clearly than words.
Contribution of Effective Business Communication to Organizational growth
(1) Boosts morale and acts as a MotivatorStrong communication skills act as a morale booster in a typical business environment. Organizations with people who have good communication skills foster the best climate for business achieving business prosperity in every possible manner.
(2) Rapid advancements in terms of technologyEffective communication skills act as direct pointers to technological advancements in organizations. Be it the understanding of the technology or introducing the same for business development, effective communication skills is of paramount importance.
(3) Handling the labour force in an effective mannerWhen it comes to typical Industrial scenario, handling the laborers in a satisfying manner and conflict management through effective communication skills becomes mandatory. Effective communications skills act as the basis of negotiation skills, convincing skills which in turn help an organization to handle Trade Union demands and conflicts in a professional manner
(4) Handling relationships in a matured mannerEffective communication skills helps in managing relationships in a friendly and successful manner. Be it peer to peer communication or top to bottom interactions, appropriate skill sets related to communication help in fostering relationships in organizations.
(5) Understanding the behavioral and psychological aspects of humansEffective communication skills help employees as well as the Management teams to understand each other. When people are handled based on their behavioral capabilities and psychological aspects, the interactions and outputs from the same are developmental.
(6) Customer handling and branding activitiesIn today’s competitive business environment, organization development depends mainly on the effectiveness of Branding and Marketing activities. All organizations with astounding communication skills succeed in reaching to their customers through their marketing communication skills.
(7) Maintaining effective Public RelationsCommunication plays a crucial role in maintaining Public relations that encompasses interactions with vendors, Government Agencies, Suppliers and many other groups that are involved in business activities.
Modes of Communication
Communication between people can take place through different means. The basic means of communication are Verbal and Non-verbal.Verbal Communication can be divided in to two categories:
Oral CommunicationWritten CommunicationNon-Verbal Communication can be divided in to two categories:
Sign LanguageBody LanguageSign Language under non-verbal communication can be further divided into Audio Signs and Visual Signs.The term
Verbal Communication refers to all communication that uses words to express what people want to express. Verbal Communication can be either in spoken or in written form.While
Non-verbal communication refers to communication that takes place through use of body language, audio and visual signals.
Channels of Communication
Irrespective of the mode, communication happens through different channels. There are usually formal channel and informal channel of communication.
Formal communication, as the very name represents, takes place between superiors and their reporting staff in organizations or the organization and its customers in a formal manner. Formal communication involves fixed standards and guidelines which have to followed in order to communicate a message.
Informal Communication has no fixed standards or guidelines but happens in a haphazard manner in organizations. Informal Communication prevails more in the middle and lower rings of the organizations.
Types of Communication
Based on the nature and flow of Communication, it can be divided into three types namely Upward Communication, Downward Communication and Horizontal Communication.
Upward Communication is the concept of new age Management and is also termed as Upstream Communication. When the employees down below are able communicate about their grievances and complaints to their higher ups, it is termed as Upward Communication.
Horizontal Communication can said to be the backbone of organizations. Also termed as Lateral Communication, this type of communication happens between heads of the Department who are in decision making capacities.
Downward Communication happens from the top level to the bottom level employees. Announcing policy changes from time to time, modifications in strategies and other employee related communication falls in this category.
2017-11-06